The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and offers to shoppers when they're in shopping mode inside bricks and mortar stores, but retail giant Walmart is taking … Read on blog or Reader Sixteen:Nine Read on blog or Reader Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers By Dave Haynes on July 31, 2024 The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and offers to shoppers when they're in shopping mode inside bricks and mortar stores, but retail giant Walmart is taking the interesting step of opening up its in-store screens inventory to non-endemic […] Continue reading Comment

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