As Spring blossoms with fresh possibilities, changing your hair colour can be an exciting way to shake up your look. This season, red is staying firmly in demand, as worn by Dua Lipa on the cover of this month's Elle stateside
When it comes to colouring your hair, choosing a natural hair dye can be a healthier alternative if you want to avoid the damaging effects of bleach.
Who wants dry, stripped and brittle hair anyway?
Natural hair dyes are derived from plant-based ingredients and offer a gentler and more nourishing approach to achieving your desired shade.
Unlike chemical-based dyes, which can cause significant damage, natural alternatives work in harmony with your hair, providing benefits beyond just colour.
So if you plan on embracing the red look, It's Pure has you covered with its 100% natural herbal hair dyes in the shades Henna Red, Auburn, and Chestnut.
They are free from toxic chemicals and packed full of natural active ingredients that help nourish your hair, rather than leave it feeling damaged and limp.
It's Pure Herbal Hair Colour is the only hair colour certified by the Soil Association.
The products are 100% natural and organic, vegan, Halal and cruelty-free.
They are formulated using pure Ayurvedic herbs, including henna and amla which provide active hair benefits such as volume, shine and conditioning.
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