App Store Optimization (ASO) refers to the process of improving the ranking and visibility of an app in an app store so that it can be discovered easily by users. The main purpose of the ASO is to improve the rankings of the app in search results so that the number of downloads of the app increases. Since the majority of the users discover an app by searching on app stores, ASO is imperative for apps to be successful in such a competitive marketplace.
Although there are many factors that play a role in the app store optimization of an app, we have mentioned below the important ones that play a major role and need to be optimized for proper ASO.
Optimize App's Title or App's Name
The first thing to optimize is your app's title or app's name in an app store because it is one of the most important things for an app's optimization. App's name or title is the first thing that a user sees when he searches for your app and it has a huge impact on your app's ranking in all the major app stores. Most app stores allow the app title or name to be only 30 characters long so you will have to be quite smart and careful with how you use these characters.
While setting up the app's title or name, make sure that your app name can be read naturally and that there is no excessive use of keywords that feel unnatural. Try various smart and simple combinations until you find the one that generates the best results.
Write Engaging and Compelling App Description
After the app's name, the next target of focus should be app description because the app's description is very critical for app store optimization, as your app's description provides you with an opportunity to describe your app and its features. Google Play Store provides a short description field of 80 characters and a long description field of 4000 characters while Apple's App Store offers a subtitle field along with a long description field of 4000 characters only.
While writing your app's description, ensure that you write it in the best way possible and outline the purpose of the app, its main features, the problem it solves, and other unique information that compels the users to get the app. Try to incorporate your keywords into the app description naturally, as they can help improve your app's ranking
Focus on Visual Elements Too
ASO also involves encouraging people to click on your app and download for Android and iOS, and what better way to compel users to download your app than visual elements? To properly optimize your app for app stores, you should not only focus on the text but also the visual elements of the app. Visual elements include screenshots and videos that are displayed with the app in app search results and on the app's page.
Make sure that you use visually appealing and inviting visual elements that not only showcase how your app works but also encourage the user to download your app. Make sure to include a video with your app too, as it increases your chances of standing out from the competition.
Encourage Positive App Reviews and Ratings
It doesn't matter how many downloads and installs your app has, always encourage reviews and ratings because these two factors indicate your app's popularity and quality. An app that has negative reviews and low ratings will most likely not be displayed at the top of the search results, while an app that has positive reviews and ratings has a greater chance of being shown at the top of the results.
An important part of app store optimization is to encourage users to leave positive reviews and ratings because every app store considers these to be highly important. The only challenge is to understand when to prompt users for feedback because asking them too frequently can get you negative reviews.
Update Your App Regularly
Updating your app regularly is an important part of app store optimization and both the Google Play Store and Apple App Store give importance to fresh and updated apps. Users nowadays want to use fresh apps, continually updating, and evolving. An app that was updated 2 or 3 years ago won't be sitting high up in the ranking. Therefore, make sure that you update the app on a regular basis, add new features, and fix the bugs based on user feedback. Consider updating your app at least once every month to ensure that it stays optimized for app stores.
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