[New post] Ocean Outdoor’s Head Of Insight, Steve Bernard, On Using Neuroscience To Better Understand DOOH Ad Audiences

Dave Haynes posted: "A lot of digital out of home media is marketed mainly on the basis of reach - essentially the scale of the aggregated network and the audience reach that's realized. It's more about math than science. But the UK out of home media company Ocean Outdoor " Sixteen:Nine Ocean Outdoor's Head Of Insight, Steve Bernard, On Using Neuroscience To Better Understand DOOH Ad Audiences Dave Haynes May 24 A lot of digital out of home media is marketed mainly on the basis of reach - essentially the scale of the aggregated network and the audience reach that's realized. It's more about math than science. But the UK out of home media company Ocean Outdoor is very much interested in the science of advertising, […] Read more of this post Comment Unsubscribe to no longer receive posts from Sixteen:Nine. Change your email settings at manage subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://www.sixteen-nine.net/2023/05/24/ocean-outdoors-head-of-insight-steve-bernard-on-using-neuroscience-to-better-understand-dooh-ad-audiences/

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