GetaFix7 posted: " obs died 10 years ago this coming week, and we're going to hear a lot about what he accomplished, why he was successful, and how the future he envisioned matches the present we live in today. But as I look back, I've been "
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obs died 10 years ago this coming week, and we're going to hear a lot about what he accomplished, why he was successful, and how the future he envisioned matches the present we live in today.
But as I look back, I've been struck by the degree to which he continually used this single, simple, powerful framework. It's how he organized his thoughts, leveraged emotional intelligence, and became more persuasive.
Lists of three things create brief, recognizable patterns.
Three is the maximum number of disparate items that most people can remember after a single exposure.
Lists of three demand attention because they signal progress, or at least a change from the status quo.
Jobs used this device over and over and over -- before big groups and small, in his private life, and even long before most of the world had ever heard of Apple.
His most famous example, perhaps, is the commencement speech he gave at Stanford University in 2005:
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