Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but in Switzerland, the challenge is becoming existential - as the highest court in that country has cleared the way … Read on blog or Reader Sixteen:Nine Read on blog or Reader Swiss OOH Media Companies Facing Existential Threat From Local Government Bans By Dave Haynes on July 30, 2024 Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but in Switzerland, the challenge is becoming existential - as the highest court in that country has cleared the way for municipalities to banish commercial advertising in public spaces. The ruling this […] Continue reading Comment

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