From 1 to 3 October 2024, Iberflora will be the epicentre of the plant and flower, landscaping, technology and DIY garden sector, in Spain. This reference fair, which will be held in Valencia, will offer this year a broad vision of all the possibilities of sectors both for public and private spaces and for the decoration of establishments such as hotels and restaurants.
Feria Valencia: entry of the fairground
Palms nursery at Ibeflora
The celebration of the 53rd edition will coincide at Feria Valencia with reference events in the habitat and home such as Feria Hábitat València, Textilhogar, Espacio Cocina-SICI and Eurobrico. Visitors to Iberflora will have access to the other events with the same entrance ticket, this confluence will help to enhance commercial synergies between these markets.
In this way, professionals from the interior, catering and contract segments will have an exceptional opportunity to learn first-hand about all the solutions in the green sector to naturalise spaces; a great opportunity for exhibitors to reach a wider audience. It is expected that this confluence of events will generate an influx of more than 50,000 professionals to the fairgrounds.
Pots in natural fibres
Stand about Valencia as EU Green Capital 2024
Moreover, this year Valencia celebrates its European Green Capital, an event that will be the thematic axis of much of the program of presentations that will help to understand the path for the renaturalisation of cities.
This year Iberflora will change location and will take place in halls 6, 7 and 8 of Feria Valencia. Hall 6 will host the Garden Show, Floral Universe and Eurobrico, the International DIY Fair. Hall 7 will be dedicated to featuring plant and technology groups, while in Hall 8 producers who do not attend will exhibit together with associations and auxiliary companies of nurseries. Another novelty is an increase in international exhibitors compared to the previous edition, as a result of the promotional actions of the fair that have been carried out over several months. Companies from countries such as Germany, France, Italy, the Netherlands, Portugal, the United Kingdom and Turkey are expected to attend.
Fig trees
Cherry Tomatoes
Likewise, Iberflora will once again have its successful Universo Floral space, in which workshops and demonstrations of floral art will be held, and will be the setting for the awarding of the Trompa Verde awards, organized by the Association of Ornamental Plant Marketers (ACPO), to the best influencers in the sector. There will also be time for networking and entertainment in La Noche + Verde.
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