Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. Those were the big market highlights presented this week by World Out of Home Organization President Tom Goddard … Read on blog or Reader Sixteen:Nine Read on blog or Reader Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO Dave Haynes June 7 Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. Those were the big market highlights presented this week by World Out of Home Organization President Tom Goddard in his opening address to the organization's Annual Congress in amazing Hong Kong. […] Continue reading Comment

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