[New post] How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks

Dave Haynes posted: "Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that adv" Sixteen:Nine How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks Dave Haynes Oct 6 Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for.  At the same time, measurement reassures media owners that advertisers […] Read more of this post Comment Unsubscribe to no longer receive posts from Sixteen:Nine. Change your email settings at manage subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://www.sixteen-nine.net/2023/10/06/how-wifi-hungry-smartphones-enable-audience-measurement-for-digital-ad-networks/

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