Dynamic and Digital the next edition of the trade fair GrootGroenPlus 2023

The Flora Journal

Jun 5

The theme of the 33rd edition of the International nursery stock trade fair Groot Groen Plus, which will be held on 4-6 October 2023, in Zundert, The Netherlands will be Dynamic and Digital. An enormous movement in the industry, which comes with much digitalization in all areas, is very necessary; the industry still experiences a shortage of staff, and sales require increasingly more effort. The industry is changing fast, and digitalization moves from the office to the work field, for example with mechanization, automation, and robotization - which all contribute to expansion and efficiency.

Currently, 185 participants have been already registered, including many technical participants. The theme indicates that the trade fair and the industry are focusing on the future and the dynamics and digitalization offer plenty of opportunities and possibilities, playing into the constant changes and keep moving and trade fair GrootGroenPlus is the perfect place to show this progress in the green industry.

During the 33rd edition of the trade fair, the focus will be of course on the plant. It is turning into a trade fair that offers a lot of green. The focus is once again on the tree nursery industry with a full assortment, since it is the only trade fair in Europe that specializes in this. This is one of the reasons why we attract many international visitors and participants. Groot Groen Plus also invests a lot in attracting quality visitors. It is the only trade fair to facilitate visits from important European trade journalists, through internal and external press tours. This is a unique plus.

In 2023, it is possible to use the special trade fair app again. The app has been updated, and as of August, it will offer a new interactive map, with reference to the participants and their current stock. Anyone who wants to prepare can download the app through the store. If you did that before, your app will be automatically updated to 2023. This year, the tree loops will be implemented again in the routes. Each route will end in the restaurant, to make sure that all visitors visit all stands. In 2023, the trade fair will be completely indoors, excluding the exposition of machines and configurations.

Besides the three-day trade fair, GrootGroenPlus also contributes to a number of related initiatives. One of these is the Technical Day Arboriculture on 13 July. This day is organized in cooperation with Treeport Zundert and Project Schoon Water (Clean Water) and will mainly focus on novelties in mechanization and robotization in arboriculture.

The fair will also once again contribute to Boomfeestdag (Tree Day), both with the annual activity at the trade fair and during the National Celebration on 15 November 2023. GGP has been the sponsor of Stichting Nationale Boomfeestdag for over 10 years, and that bond has strengthened since the National Celebration of 2022, which took place in 2022. Of course, it should not forget about the KwekersBode. At the end of June, a new edition will be published, filled with information about the participants. In September, a reverse edition of Boom-in-Business with the trade fair catalog will be published. Another great plus.

The trade fair already has 185 participants and started creating the floor plan. Never before did the fair get this many registrations at this point in time. Registering in time as a participant will help the preparation process. It will also allow the organizers to focus on attracting new visitors. Registration is possible through the website of GrootGroenPlus. Participating in the trade fair GrootGroenPlus offers a unique opportunity to reach the most important players in the professional green industry, which makes it interesting to connect with current and new contacts.

www.grootgroenplus.nl

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