[New post] LOCATION LOCATION LOCATION (DATA) – THE RISKS AND REWARDS

OOH TODAY believes all voices, not just the loudest, must be heard posted: "    The data is valuable and effective, though it comes with compliance obligations. by Mike Hershey, EVP of Government Affairs, OAAA When leveraging data for targeted advertising purposes, location data is invaluable. Ad" OOH TODAY LOCATION LOCATION LOCATION (DATA) – THE RISKS AND REWARDS OOH TODAY believes all voices, not just the loudest, must be heard May 4 OOH campaigns need to balance the obvious value of incorporating location data into campaigns with the new legal obligations Read more of this post Comment Unsubscribe to no longer receive posts from OOH TODAY. Change your email settings at manage subscriptions. Trouble clicking? Copy and paste this URL into your browser: https://oohtoday.com/location-location-location-data-the-risks-and-rewards/

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