We all know a warm intro beats a cold message any day. But how do you get them?
I'm going to show you how to get 10X the warm intros you're getting today. And it's surprisingly simple.
Getting more intros is all about making it easy for the person doing the intro. Here's how it works…
Provide a Forwardable Blurb
I want you to raise your right hand. Pledge to me that you'll never, ever ask for an introduction again without providing a forwardable blurb.
You don't want to ask someone to write a whole introductory e-mail explaining who you are and what your company does. If you're relying on someone to do that, odds are you'll never get the introduction.
It's too much work for them!
Instead, provide them with a forwardable blurb like this:
"Uber is an app where anyone can get a ride anywhere, anytime. Uber is 10x better than a taxi: faster, cheaper, and safer.
We are starting with black cars. Eventually we will replace taxis, an $80 billion market.
We are at $10,000 a month in revenue.
Our team is Travis (CEO, serial entrepreneur) and Garrett (CTO, co-founder of Stumbledupon).
Deck: pitch.com/uberdeck
Calendly: calendly.com/uberfounders
We look forward to speaking with you!"
Notice how easy this makes it for someone to introduce you! You've done all the work for them.
What Your Blurb Should Include
Model your blurb on the one I gave you above. Be sure to include these elements:
1) What your company does.
2) Traction.
3) Brief info on team.
4) Link to deck.
5) Link to your Calendly to book a meeting.
Keep it brief. Under 100 words is a good guideline.
Feel free to re-use the same blurb for multiple intros. That's what it's for!
Ask for Intros to Specific People
Don't just ask someone "Do you know anyone who would be interested?" Again, you're putting the work on them, and they don't care about this as much as you do.
They may not think of anyone off hand. Or they may miss people they know who could be great!
Stalk their LinkedIn connections. Find out who invested in their startup.
Then, see who among those folks would be the best people to meet.
Maybe you see that I'm connected to Jim at ACME Ventures. Jim invests in seed stage marketplaces just like yours.
Ask specifically for an intro to Jim, and tell me why that makes sense.
Perhaps you notice that I'm also connected to Mary at XYZ Ventures. Mary invests in space tech.
Don't waste your time, my time, or Mary's. Don't ask to meet her — she's never going to invest in a marketplace like yours anyway!
Wrap-Up
Getting huge numbers of warm intros should be easy. Everyone you know and everyone you meet is capable of providing them.
But you've got to make it as easy for them as possible. Reduce the friction and you'll get more results.
Before you meet someone, know who in their network you want to talk to and have your blurb ready. Ask for those intros during the meeting and send the blurb right after.
Do this, and you'll be getting more meetings than you can handle!
How do you get warm intros?
More on tech:
Four Cap Table Red Flags That Can Kill a Deal
Why You Shouldn't Raise VC in the Summer
Remote vs. In Person: What's Better for Startups?
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